London 2012 Olympic medals unveiled
The Olympic medals, which are presented in recognition of the incredible achievement of outstanding athletes, will be made in Britain and have been designed by British artist David Watkins who is an established artist in the field of decorative art.
The Olympic medals’ circular form is a metaphor for the world. The front of the medal always depicts the same imagery at the summer Games – the Greek Goddess of Victory, Nike, stepping out of the Parthenon to arrive in the Host City.
The design for the reverse of the London 2012 Olympic medals contains five main symbolic elements:
- The dished background suggests a bowl similar to the design of an amphitheater.
- The core emblem is an architectural expression, a metaphor for the modern City, or as a geological metaphor as a tough crystalline growth which is deliberately jewel like.
- The grid brings both a pulling together and sense of outreach on the design – an image of radiating energy that represents the athletes’ achievements and effort.
- The River Thames is a symbol for London and also suggests a fluttering baroque ribbon and adds a sense of celebration.
- The square is the final balancing motif of the design, opposing the overall circularity of the design and emphasising its focus on the centre and reinforcing the sense of ‘place’ as in a map inset.
The sport and discipline of the medal-winning athletes will be engraved on the rim of every medal.